Privacy Policy

Effective Date: November 6, 2025

Introduction

At Astuteslytics Inc., operating as Trend and Tech (“we,” “us,” “our”), your privacy is of utmost importance. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit TrendandTech.com, use our AI-powered tools, subscribe to communications, or interact with our text or voice-based services.

By using our website or services, you agree to this Privacy Policy. We may update this policy occasionally, and the revised version will always include the latest “Effective Date” above.


INFORMATION WE COLLECT

We collect both personal and non-personal information to deliver and improve our services.

1. Personal Information

Personal information includes details that identify you as an individual, such as:

  • Full name

  • Email address

  • Phone number

  • Business name or company details

  • Billing and shipping address

  • Account credentials (if applicable)

You voluntarily provide this information when registering, filling out a form, making a purchase, or communicating with us.

2. Automatically Collected Information (Derivative Data)

When you visit our website, our servers automatically collect certain information, such as:

  • IP address and browser type

  • Operating system and device details

  • Pages visited and actions taken on our site

  • Date, time, and duration of your visit

  • Referring website URLs

This data helps us analyze trends, administer the website, and enhance user experience.

3. Voice and AI Interaction Data

When you interact with our AI chat or voice systems, we may collect:

  • Voice recordings and transcripts

  • Timestamps and device metadata

  • AI-generated response data

This data helps us deliver requested services, improve system accuracy, and ensure service quality. You may opt out of AI data collection at any time by contacting us.

4. Financial Information

If you make a purchase, your payment details (such as credit card or bank information) are securely processed through third-party providers. We do not store or process full payment information on our servers.
Our payment processors include:

5. Mobile and Social Media Data

If you interact with our services through mobile or social media platforms (e.g., Facebook, Instagram, LinkedIn), we may collect limited profile or device data as permitted by your privacy settings.


HOW WE USE YOUR INFORMATION

We use collected data to:

  • Provide and improve our services

  • Process transactions and deliver purchases

  • Respond to inquiries and provide customer support

  • Personalize your experience and content

  • Send newsletters, updates, and SMS alerts (with consent)

  • Analyze usage for product and AI improvement

  • Detect and prevent fraud or misuse

We will never sell your personal data to any third party.


AI AND DATA PROCESSING DISCLOSURE

Our platform integrates AI-driven systems for chat, analytics, and automation.

We ensure that our AI systems:

  • Operate under human oversight

  • Use data encryption during processing and storage

  • Comply with PIPEDA and applicable privacy laws

  • Do not make automated decisions with significant effects without human review

  • Use only authorized and relevant data (data minimization principle)

You may opt out of AI-based processing or request deletion of stored AI interaction data by contacting [email protected].


SMS / TEXT MESSAGE PRIVACY (A2P 10DLC COMPLIANCE)

If you opt in to receive SMS messages from Trend and Tech, we follow strict compliance standards:

  • No Data Sharing: We never share or sell your mobile number to third parties for marketing purposes.

  • Purpose Limitation: Your SMS consent is used only for the services you explicitly opted into (e.g., appointment reminders, order updates, or promotional alerts).

  • Opt-Out Control: You may stop receiving text messages at any time by replying “STOP.”

  • Transparency: We will confirm your opt-out via SMS and discontinue messages immediately.

  • Security: All SMS originator opt-in data and consent information are securely stored and not shared, except with providers necessary to deliver the messages.


COOKIES AND TRACKING TECHNOLOGIES

We use cookies and tracking technologies to personalize content and improve your browsing experience.
You can control or disable cookies through your browser settings. However, some features of the site may not function properly if you disable cookies.


DATA SHARING AND THIRD-PARTY SERVICES

We may share limited data with trusted third parties for operational purposes, such as:

  • Payment processors

  • Email/SMS communication platforms

  • Cloud hosting and analytics tools

  • AI service providers for system enhancement

All third parties are required to maintain strict data confidentiality and comply with Canadian privacy standards.


DATA RETENTION

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

For AI and voice data:

  • Voice recordings are stored for no more than 90 days.

  • Chat transcripts may be stored for up to 12 months for improvement and quality control.

  • Anonymized data may be retained indefinitely for analytics.

You may request data deletion at any time by emailing [email protected].


DATA SECURITY

We take appropriate technical and organizational measures to protect your data, including:

  • SSL encryption

  • Secure servers and firewalls

  • Role-based data access

  • Regular system audits and vulnerability assessments

Despite these precautions, no data transmission over the internet is 100% secure. You transmit information at your own risk.


YOUR RIGHTS UNDER CANADIAN LAW (PIPEDA)

As a Canadian resident, you have the right to:

  • Access and request a copy of your personal information

  • Request correction or deletion of inaccurate information

  • Withdraw consent to data collection and communications

  • Challenge compliance with PIPEDA principles

  • Request details on how your data is processed

To exercise your rights, please contact [email protected]. We will respond within a reasonable timeframe in accordance with PIPEDA.


INTERNATIONAL DATA TRANSFERS

Although we are based in Canada, our servers and third-party processors may be located outside of the country, including the United States.
By using our services, you consent to such transfers, provided appropriate safeguards (e.g., contractual protections, encryption) are in place.


CHILDREN’S PRIVACY

We do not knowingly collect information from anyone under the age of 13. If you believe a minor has provided us information, please contact us to request immediate deletion.


CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Updates will be posted on this page, and your continued use of our website constitutes acceptance of the revised terms.


CONTACT INFORMATION

If you have any questions, concerns, or requests related to this Privacy Policy or our data handling practices, please contact:

Astuteslytics Inc.
📧 Email: [email protected]
🏢 Address: 25 Bay Mills Blvd, Scarborough, ON, Canada, M1T 3P4